How to Market Women

by Carol Nelson and Frances Lear

This text aims to help marketers in identifying and targeting female audiences, understanding and using shopping patterns, selecting media to effectively reach women, and using humour when marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0810394847
• ISBN13: 9780810394841
• Release Date: January 1994
• Publisher: Visible Ink Press
• Length: 326 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 7.3" x 9.2"