How to Market Computers and Information Technology

By Hamish E (Chief Executive MacArthur and Merlin Stone

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0333608143
• ISBN13: 9780333608142
• Release Date: June 1994
• Publisher: Palgrave MacMillan
• Length: 332 Pages