How to Manage for International Competitiveness

by Erdener Kaynak

Book Overview

Striving for and maintaining international competitiveness is the number one challenge facing U.S. corporations of the 1990s and beyond. The new realities of increased business competition, alliances, and interdependence manifest that globalization is no longer a corporate objective, but a way of business. How to Manage for International Competitiveness is an ideal sourcebook for companies desiring a competitive edge in the global marketplace. It...

• Format: Paperback
• Language: English
• ISBN: 1560242035
• ISBN13: 9781560242031
• Release Date: August 1992
• Publisher: Routledge
• Length: 276 Pages