How to Manage a Successful Press Conference

By Elena Baikaltseva and Ralf Leinemann

Highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. This book is useful for PR teams working in a national or, particularly, an international environment.

• Format: Hardcover
• Language: English
• ISBN: 1138463507
• ISBN13: 9781138463509
• Release Date: October 2017
• Publisher: Routledge
• Length: 266 Pages
• Weight: 1.21 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"