How to Make It Big As a Consultant

By William A. Cohen

Book Overview

With over 70,000 copies in print, this is the classic guide to success in the dem & ing world of consulting. A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, more! In other words, consultants need help! That's why HOW TO MAKE IT BIG AS A CONSULTANT keeps selling, selling. Written by a veteran consultant (with hundreds of consulting engagements to his credit), this up-close-&-personal guide is filled with highly-focused, detailed advice on every aspect of starting up, maintaining a highly lucrative consulting career. Completely updated, the third edition includes new chapters on how to do effective research, how the Internet can provide a multitude of business opportunities. All the basics that make this book a favorite are still included, such as how to: Understand what clients think they need (& analyze if it's what they really need), Market the business--both directly, indirectly, Create the structure for an assignment (proposals, pricing, contracts, scheduling), Solve clients' problems (using the Harvard Case Study Method), Structure, run the business (all the legal, tax, insurance issues), Grow, evolve to become an outstanding consultant one that clients turn to again, again.

• Format: Hardcover
• Language: English
• ISBN: 0814459412
• ISBN13: 9780814459416
• Release Date: January 1990
• Publisher: Amacom Books
• Length: 319 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.3" x 1.2" x 6.3"

Customer Reviews

Good getting started gift for any consultant

I usually wait till I've finished reading a book to review it but in this case I have been nibbling off of this book for months for valuable information. I is a well put together guide of what to expect and what you'll need to do. You will need a healthy cup of courage and this book and you'll do fine as a consultant.

Most informative!

I have just started my own consultancy business and this book has provided me immense insight and confidence.

Practicum At Its Best

Due to deregulation, a national company holding a monopoly in the transportation industry requested my consulting services to prepare for this upcoming change. Using Dr. Cohen's book as my reference and bench-mark, I could easily follow and prepare a solid consulting proposal, and when accepted, to work it out and present it successfully. I strongly recommend this book to consulting novices and veterans alike.

A consolidated course in entrepreneurialship.

This book covers the basics for starting your own service based business; concept clarification, proposal development, promotion, entering into contracts, fincial record keeping advise. It was fun to read and I am going to systematically work my business idea through the steps before hanging my shingle.