As consumers become more intelligent and have less time, traditional marketing strategies are becoming less effective. A new approach to business is required, one that is both socially responsible and significantly more successful than "old marketing." The Crazy Offer is the new method. Lucas Dib will demonstrate how you can increase the response rate to your promotions anywhere by creating and experimenting with various offers, regardless of whether you're an entrepreneur, marketing manager, business man, or direct marketer. The techniques in this book seem to work by magic because they are so straightforward, quick, and efficient. If you use even one of the strategies in this book, you'll notice a difference in the way your prospects behave. The timer is running out. Don't trick your customer. Instead, manipulate your offer to make it, and your business, truly inescapable to customers.
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