How to make a Western brand successful in China: should it rely on its Western image or adapt to its products' market?

By Isabelle Idrac

Master's Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, Tongji University, language: English, abstract: The Chinese market... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3656477086
• ISBN13: 9783656477082
• Release Date: August 2013
• Publisher: Grin Verlag
• Length: 104 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"