For many business owners, approaching logo design is like jumping unprepared and uneducated into unknown waters. The professional designing your logo is creating the visual representation of your company, so you want to hire the right person for the job. You could ask for advice from friends and family, but that just muddies the waters. Written by a branding expert who specializes in logo design, this book will save you time and money while giving you the confidence and resources necessary to choose the right logo designer for the job.Whether you're testing the waters or diving right in, the logo design process can be intimidating and overwhelming. I designed this book in a step-by-step manner to make this part of your marketing strategy easier. It will be your anchor as you sail through these creative if turbulent waters. Giving you a course of action from start to finish.
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