How to Have Your Cake and Eat It Too: An Introduction to Service Design

By Margus J. Klaar

The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.

• Format: Paperback
• Language: English
• ISBN: 9063693818
• ISBN13: 9789063693817
• Release Date: April 2015
• Publisher: Bis Publishers
• Length: 112 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.4" x 5.5" x 8.4"