How To Get The Best From Your Agency : Advertising, Interactive And Other Marketing Communications

by Nancy L. Salz

When one ad can be 20 times more effective than another and one Web site can be 400 times more effective than another how do you lead your agency team to make certain youre a client who gets their... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072427655
• ISBN13: 9780072427653
• Release Date: June 2001
• Publisher: McGraw Hill College Div
• Length: 214 Pages
• Weight: 0.75 lbs.