How to Get the Best Advertising from Your Agency: How It Works, How to Work with It: A Management Primer for Advertisers

by Nancy L. Salz

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 1556231075
• ISBN13: 9781556231070
• Release Date: May 1988
• Publisher: McGraw-Hill Professional Publishing
• Length: 204 Pages
• Weight: 1.18 lbs.

Customer Reviews

Brilliant! Amazing how it described our day-to-day concerns.

I read this book because a former colleague recommended it. We were having problems dealing with our advertising agency--especially its creative people. My company would make what looked like a simple request, but we just could not get the results we wanted or expected. It's simply uncanny how accurately Ms. Salz describes the advertiser-agency relationship as my company has learned to understand it! For awhile, her book became required reading for everyone in our advertising dept. "Our people" have a new-found respect for "their people," and the agency is already sending us work of a quality we had only dreamed of before.

Really, really helpful and a quick, fascinating read

My agency AE gave me this book so I was skeptical about it, to say the least. But I have found it enormously helpful. Salz just demystifies the whole marketer-agency relationship. I especially loved the quotes from people on both the agency and marketer sides of the business telling the truth about what they want and need from the other members of the team. Salz explains what challenges I face and how to meet them as I go through the steps of developing an ad. Now I know what to do to motivate my agency people. How to critique advertising. And I know what not to do, too. I found the book invaluable and recommend it highly to anyone who's new to working with an agency. Or people who want to know how to get their agency teams to do the best work for them.