How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation

by Susan M. Weinschenk

Book Overview

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner--a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want...

• Format: Paperback
• Language: English
• ISBN: 0321884507
• ISBN13: 9780321884503
• Release Date: March 2013
• Publisher: New Riders Publishing
• Length: 216 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"