In 21 years of writing business success articles and book review, Kenneth J. Varga's book is the best book yet on getting, selling, and keeping customers coming back. If you only keep one business-building reference book on your shelf, buy and use this one as your profit-building Bible.
How to Get Customers to Call, Buy and Beg for More : '
Published by Thriftbooks.com User , 24 years ago
This is a very powerfully written book, with some incredible strategies to start using right away. He goes into detail on all aspects of marketing that will be appropriate for your business. Examples include how to correctly use yellow page advertising, since if the customer is looking for the service he is already ready to buy, and how to optimize your ad.
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