Character is the real foundation of all worthwhile success" - John Hays Hammond or, as Abraham Lincoln put it - "Character is like a tree and reputation like the shadow. The shadow is what we think of it; the tree is the real thing". The greatest sports teams often recruit people rst and players second. They also develop character in people before skills in players. The world's best organisations go beyond teaching skills and knowledge. They know that the challenges of today require personal characteristics such as resilience, tenacity and composure, honesty, integrity and courage. In short, they know the importance of having people with the right character So, how can we go beyond skills, knowledge, and even personality? How can we develop character? "Leadership is about character and character can be developed, it's not just what you were born with. This book is the manual..." - Mark lewis, Managing director, analox group.
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