Learn how to design, develop, and market workshops and seminars with a minimum of cost, risk, or effort. The authors guide you through a step-by-step process for identifying your audience, choosing seminar topics, managing and marketing your program, refining your presentation, evaluating outcomes to improve future programs, and much, much more.Includes numerous checklists, evaluation guides, references and resources, plus sample forms and flyers to organize, market, and conduct successful workshops, seminars, or programs and increase referrals.
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