How To Create Successful Catalogs

By Mazwell H. Sroge and Maxwell Sroge

Turnkey Creative Advice--from an Industry Expert! Here is everything you need to create irresistible catalogs--in one comprehensive volume. Amply illustrated with examples from today's best catalogs,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844236616
• ISBN13: 9780844236612
• Release Date: January 1995
• Publisher: McGraw-Hill
• Length: 392 Pages
• Weight: 3.45 lbs.
• Dimensions: 11.4" x 1.2" x 8.9"

Customer Reviews

Better than a college course!

I learned more about designing catalogs from this book than I learned from my entire college education. It's not so much a graphic design book as it is a formula for content. You'll how to design photos (or articulate your ideas to a professional photographer), how to lay out our front and back covers, how to design an effective order blank, etc. There are two things I REALLY like about this book. First, it cites good, solid research to back up its recommendations. Second, it doesn't have the "I-know-it-all-and-if-you-don't-follow-me-you'll-fail" attitude that so many do-it-yourself business books have. You'll also appreciate the abundance of real-life examples the book gives you--you'll look at catalog pages from well-knwon companies like Lands' End, Viking, and Brookstone. Keep in mind, too, that many of the concepts you'll learn here will carry over into both web site and brochure design.

One of the best books on the subject of mail order catalogs

If you are thinking of putting together a mail order catalog, this should be one of your first investments. National Mail Order Association Recommended

One of the best books on the subject of mail order catalogs

If you are thinking of putting together a mail order catalog, this should be one of your first investments.