How to Create Profitable New Products

By George Gruenwald

Book Overview

Guides students through the product development process, from concept through launch in the marketplace. This book presents case histories that profile successful product introductions. It teaches how... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844233536
• ISBN13: 9780844233536
• Release Date: September 1997
• Publisher: McGraw-Hill
• Length: 487 Pages
• Weight: 2.69 lbs.
• Dimensions: 1.5" x 7.6" x 9.7"