How to Build a Successful International Web Site: Designing Web Pages for Multilingual Markets at the National and International Level

by Mark Bishop and Mark Bishop

Book Overview

This text aims to show readers how big and small businesses can go international using the Net. Featured topics include how to create cool international Web sites, use HTML in every language, find and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1576101584
• ISBN13: 9781576101582
• Release Date: December 1997
• Publisher: Coriolis Group Books
• Length: 450 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 7.4" x 9.2"

Customer Reviews

WAITING FOR THE NEW VERSION, LOVE IT!!

Here at Honda we purchased 50 copies of this absolutely informative book. While it's out of print now, we bought several more copies from online We have made it required reading for a number of corporate offices, both in Japan and Southern California.If company is on the web, and you're offering products and services to a worldwide market, this book is required reading! Among the first books ever to address the web and becoming truly international.

Where can I find this wonderful book?

I heard about this book last week and I wanted 20 copies for my IT department at Zacky Farms. A friend lent me his copy and I was awakened by this insightful and very helpful "how-to" book. If anyone is serious about Web e-commerce then they got to get this book! I heard a revision is upcoming, is this true?Erica Hui, Senior CPA for International Sales

A book truly for our Web times!

Mark Bishop has authored a book that is perfect for our Web times. It has a strong international flavor aimed at U.S. Web sites wanting to reach out to other languages groups. This book is filled with technical helps, cultural helps, Internet trends, and all geared to make one's Web site truly international.To realize in this day and age when the Internet is exploding in size, one just has too look at the major search engines and larger sites making their Web content available to the International user and in other languages. Mark Bishop's book tells you exactly how and why!This is one book you MUST have on your bookshelf. Even our IT managers were amazed at the insight and technical direction this book offers. And the enclosed CD is wortht the price of the book as it offers pre-made multilingual graphics, sound files, and HTML editors to use along with step-by-step instructions in how to make your Web site multilingual!I hope Mark Bishop has the opportunity to revise this instrumental and wonderful technical book!

A great resource for creating a multi-lingual website

I bought this book for a recent project for creating a multilingual website. This book really has a wealth of information about creating a multilingual/international website. A lot of the initial information concerned WHY you should have an international website, which I could have done without, but perhaps this would be helpful to some. Bishop gets into lots of areas of creating the site, including character encoding, priming your site for international search engines, using PDF, Real Audio, translation services, etc. There's almost too much to digest at one time. A whole chapter is devoted to resources on the internet, but Bishop provides links to appropriates sites throughout the book. My only complaint is that he didn't discuss how much Unicode has superceded some of the other character encoding schemes. By including so much information on other schemes, he seems to be indicating that Unicode is still not used by many, but it's a little unclear. However, this may not be a top issue for most, it just happened to be a question I'm coming up against in my project.

Offers a World of International Website Considerations!

     Websites are created daily to share a wealth of information with other members of the online community. Literally millions of people, companies and individuals alike, are eager to share information about the products and services they have to offer, as well as other helpful and often important information. While some may be content to market themselves within a particular geographical area, others may desire to market themselves globally, targeting a much wider online audience. This can present some problems for some people.     Mark Bishop has written How to Build a Successful International Web Site to offer insight on how to design Websites that will appeal to a more diverse online community. In the design stage of creating Websites what is commonly overlooked is the fact that once Websites are online the entire Internet community has access to them. Furthermore, we may take for granted that most people in the world can figure out what we are trying to accompl! ish with them. Mark Bishop offers sound advice on how Websites can be designed to benefit a wider range of people groups. For instance, he points out that time considerations are an important factor. Website designers should be clear, for example, as to what the normal hours of operation of a company are and that they are clearly communicated (what country?, city?, time zone?, A.M/P.M.?, etc.).     When designing a Website with the intention of drawing international attention it is important to know your audience. Bishop encourages his readers to become familiar with the different language and people groups you want to specifically target. Bishops offers some good international marketing strategies, including the effective use of "META" tags and designing Websites around the major search engines. An excellent number of online resources and services are listed that will aid the development of international business Websites. Important information about language tra! nslation, language servers, browsers, HTML editors, softwar! e, graphics, and sound files is provided to alert readers to other international considerations that cannot be overlooked!     Begin creating successful international Websites for yourself and for others with this thought-provoking book today. The CD that accompanies the book is loaded with software programs, audio clips, and other goodies to get an international Website up and running. This book will do wonders to open the door to successful international relations and, you guessed it, possibly even some money making opportunities!