Centrix is a company of over 100 employees with worldwide distribution. Among its better-known products are the CR Syringe System, Benda Brush, Needletubes, and Retrac. Centrix was founded to develop,... This description may be from another edition of this product.
No idea the dental supply business was so cut-throat
Published by Thriftbooks.com User , 18 years ago
I'm a dentist and have been using Centrix products for over twenty years. This book looked interesting and was quite fun to read. I've bought several copies for friends of mine who are in the business.
Small business is guerilla warfare
Published by Thriftbooks.com User , 20 years ago
This is a truly American story and there are lessons to be learned from Dr. Dragan's trials and tribulations. The book is an extremely engaging read for any small-business person or anyone considering hanging out their own shingle, and may be especially noteworthy to those interested in business litigation. Even if you do not fall into any of these categories, this book is an entertaining read. Dragan's rollercoaster ride is filled with the kind of small victories and frustrating setbacks to which we can all relate. The book chronicles the journey from part-time basement tinkerer and inventor to founder and CEO of a progressive and innovative company employing over 100 people. Dr. Dragan stood up to some of the biggest corporations in the dental industry and not only survived, but emerged victorious. It is truly a story of David versus Goliath.
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