How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

By Jeffrey J. Fox

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as: Make a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

• Format: Hardcover
• Language: English
• ISBN: 0786868244
• ISBN13: 9780786868247
• Release Date: May 2003
• Publisher: Hyperion
• Length: 172 Pages
• Weight: 0.60 lbs.
• Dimensions: 7.5" x 5.0"
• Age Range: 13 years and up
• Grade Range: Grade 8 to Postsecondary

Customer Reviews

Great on point info to get you thinking

The information that Fox gives in this book and his others is right on point. The job of all great marketers is first to be great thinkers, which only comes from being a great student and working your way to teaching yourself new tricks. This book gives you the little things that you need in a simple way. THe chapters are very short and to the point, they leave you thinking of what he is really saying to the readers. It is a book that will keep you coming back for more.

Real world Advice!

Jeff Fox keeps it real in his new book "How to become a Marketing Superstar". Being a top performer for very large sales and marketing organization it is important to have your (A) game all the time. Jeff Fox's new book takes you there in a hurry. Jeff does a great job of providing real world scenario's with real world advice to help you win in the competitive world of sales and marketing. For anyone in business who wants real world advice of how to bring more money in this is a great book to read and reread to stay on top.

Excellent and practical

This was one of the best marketing books I have ever read. I own my own business and I gained 17 great ideas from this book that I will implement right away. It's easy to read, to the point and easily digestible. I highly recommend it.

Jeffrey Fox shines like a star. This book is a classic!

I don't normally review business books, but How to Become a Marketing Superstar is so intelligent, practical, and inspiring, I simply couldn't resist giving it a well-deserved plug. It should be required reading for anyone who owns their own business or who participates in corporate life. This book has one overriding strategic purpose: to make your register go "ka-ching." So if you want more cash in your register, click on the "buy this book" button and get the process started. Fox has the rare ability to cut to the chase and say what's important in a concise and powerful way. He demystifies marketing theories, makes them simple to understand, and even more importantly -- doable. Because of this, How to Become a Marketing Superstar fills you with the promise of what is possible if you truly value your customers.

One of the best business advice books I have read

I am usually somewhat jaded by advice books that have rules to follow since all industries and products differ. However, Fox is terrific in developing rules that make sense for all businesses. Fox is a quick read, as I read his book in about two hours. But it was two hours well spent and I have implemented some of his best advice about customers. The best is not all customers are worth keeping. Only the best customers are always right and those are worth devoting the effort to. Fox has many tips that make sense, easily implemented and do produce results.I think his books are much better than the plethora of theoretical consultant speak books that dominate the market. You may not be a marketing superstar after reading this book but you will be a lot better off. That result is worth the time and modest price for Fox's latest.