How to Be Successful at Sponsorship Sales

By Sylvia Allen

Book Overview

Where do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES gives you a roadmap that guarantees your success in finding money for your projects. How do you sell sponsorship? What do sponsors want? How do you determine what benefits are of greatest value to a sponsor? Where do you find sponsors? How do you talk to them? Are you a for profit or non profit organization?

This book provides all the tools you need ... even gives you the words to use on a sales call! Sample contracts, how to price your event, where to find guaranteed sponsors for an event...the book them all and more.

Written by a professional sponsorship salesperson, Sylvia Allen, the book takes you through the money soliciting/sales process, step by step. Discover how to maximize your selling time while ensuring that you deliver 150% to your sponsors.

The book is a staple with colleges teaching event marketing and management. Make it a staple on your bookshelf too.

• Format: Paperback
• Language: English
• ISBN: 1426932022
• ISBN13: 9781426932021
• Release Date: July 2010
• Publisher: Trafford Publishing
• Length: 228 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.5" x 8.3" x 11.0"

Customer Reviews

My Go To Resource for Selling Sponsorships

Sylvia Allen’s book about selling Sponsorships is a must have for anyone trying to navigate how to put together a winning sponsorship. I have used her book on many occasions throughout my years in commercial district redevelopment and Main Street. This is a must have for your resource library. I regularly give this book to non-profits and event organizers.