How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today

by Tony Melvin and Claude Hopkins

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.Claude codified his techniques in 1923 in a book... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1640074023
• ISBN13: 9781640074026
• Release Date: March 2017
• Publisher: Awe Systems LLC
• Length: 212 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"