How to Advertise, Third Edition

by Jane Maas and Kenneth Roman

Book Overview

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.

A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why.

The first section covers...

• Format: Paperback
• Language: English
• ISBN: 0312340214
• ISBN13: 9780312340216
• Release Date: March 2005
• Publisher: St. Martins Press-3PL
• Length: 288 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.9" x 5.5" x 8.5"

Customer Reviews

How to Advertise ? Internet Marketing is the amazing way !

How to Advertise? Internet marketing with major search engines in USA and/or UK markets. After the rapid growth of " Google " - Yahoo and MSN need to find the ways to protect their market shares. Therefore, we can gain the beneficiaries from them during the search fights in June 2004. No doubts, Search Engines Marketing is the amazing way to promote your brand and/or products when you facing the globalization and e-business in the coming decade. Of course, you need to learn and study more search engines (PPC, P4P Programs) in both markets of USA or UK. Actually, US$25.00 is the small amount to start your programs in the trial status. e.g. Findwhat, Goclick, Looksmart, Lycos, Mirago,...etc. If you want to make easy way, suggest to try on Overture site match! If you have much funds on your internet marketing, you can try more programs as Google, Overture, Kanoodle, Enhance (ah-ha),. eSpotting,...etc. Try to step into the SEO / ROI marketing in time now. Hope to have more success after your business promotion in global markets. --------- 2006 July, Now the search engines market is changed. There have only Google (42%), Yahoo (28%), MSN (13%), AOL (7%) and Ask (5%) Search Networks in the upper market. But there still have the small companies are working: MIVA and Kanoodle. Of course, market shares are higher, but quality visitors are lower. Quality Clicks are very importance for every advertiser, so Yahoo and Google must find the ways to catch the quality visitors in every seconds and hours. Re: Local searches for Yahoo / Google - it still have the good future and development in Hong Kong. Actually, there have many advertisers in Hong Kong or from Mainland China. Baidu, Alibaba, Sina and Sohu are mainly concerns in Local China only. No doubts, there have many B2B sites or portals for helping the SME Business on promotion in the very different ways on marketing. e.g. exhibitions or online helps. As you see that PCCW and NWT - are quiet aggressive on their business promotions on Yahoo HK and MSN HK. -------- For SME Business - if you want to save the costs, you can DIY your advertisement directly.... Even Google HK or Yahoo HK.