How to Advertise and Promote Your Small Business

by Connie Siegel and Gonnie M. Siegel

Shows the business owner the ''ins and outs'' of attracting the public to the business. Includes information on analyzing customer needs, planning the campaign, publicity and media use, community relations and its interrelationship, budgeting and advertising priorities, advertising media selection, creating ads, measuring the effects, and tips on strategies often overlooked.

• Format: Paperback
• Language: English
• ISBN: 0471040320
• ISBN13: 9780471040323
• Release Date: April 1978
• Publisher: Wiley
• Length: 128 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.4" x 8.1"