How Time Pressure Factor Influences Consumer behavior

By Johnny C.H. Lok

What are the impacts of reduced branding on consumer choice and time limiting pressure to influence consumer behavior? When one consumer needs to choose products to buy one in a time limiting pressure consumption environment, when branding on packaging is reduced, e.g. the brand of product has 10 different style of packages to let consumer choice, but it reduces to only 5 different style of packages to let consumer choice. How does it influence the consumer decision making when the consumer has little time to allow to choose these 5 different style of packages ? For example, when the consumer expects to spend only 10 minutes to choose any one style of package to buy drom this brand product. Currently, this brand of produxt has reduced different style of packages number from 10 to 5. Do you feel that the consumer will feel easy to do decision making to choose to buy the most attractive style of package product from this brand's 5 different style of packages choices? Is 10 minutes consumption choice time enough to let the consumer to make final purchase decision from these brand's 5 different style of packages choice? Will the time limiting pressure be reduced, due to this brand's 10 style packages are reduced to 5 style packages to let the consumer to choose within the 10 minutes expected limiting consumption choice time. It is one interesting psychological consumption behavior to research whether the brand's reducing different style of packages number factor will influence the consumer to do the decision making in the short time in the time limiting pressure environment. For toothpaste, shapmo products example, if the brand of these products' style packages choice is reduced to 5 style packages from 10 style packages choice. When one consumer finds the brand of toothpaste or shampo has only 5 style packages on the shelves in supermarket. If the consumer has moderate or considerate amount time to let him/her to choose these both kinds product any one style of packages to buy. The 5 style packages to these both inds of products will be impossible to satisfy the consumer's choice need because he/she haas much time to stay in supermarket to choose. Otherwise, if the consumer has little time to allow to stay in the supermarket, e.g. ony 10 minutes. Then, he/she expects to spend only 10 minutes consumption choice time to do buying decision making within 10 minutes. These both kinds of the brand's products, its styl of packages choice number is reduced to 5, it is possible to satisfy the consumer's choice need to buy this brand of product either toothpaste or shampoo and both of thee brand of products to be chose to buy in the supermarket. So, the reducing style of package number to let consumer choice will be seem to let the conumer to do buying decision making in the limiting time pressure consumption environment.

• Format: Paperback
• Language: English
• ISBN: 1096037718
• ISBN13: 9781096037712
• Release Date: January 1
• Publisher: Independently Published
• Length: 88 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.2" x 8.5" x 11.0"