How People Buy Online: The Psychology Behind Consumer Behaviour

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How People Buy Online: The Psychology Behind Co...

Edition Description

Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies?

Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions,...

Edition Details

Format:Paperback

Language:English

ISBN:9353887534

Format: Paperback

Condition:

20.69

Almost Gone, Only 1 Left!

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How People Buy Online: The Psychology Behind Co...

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