How Is Everything?: Why the Future Belongs to Those Who Scale Just Enough

By Greg Cornes

At a time when culture tells us that scale, attention, and relentless growth are the only metrics that matter, this book asks a different question: What if bigger isn't always better? What if success doesn't require losing yourself in the process?

In How Is Everything? caf founder Greg Cornes offers a rare look behind the counter and into the decisions, pressures, mistakes, and principles that shaped the growth of Goodness Gracious - from a small neighbourhood space to a multi-site business serving hundreds of people a day.

This is not a hustle story. It's a book about designing work that works: systems that create freedom, leadership that holds steady under pressure, clarity in chaos, and the shift from chasing more to choosing enough.

Blending personal story with practical insight, Greg shows that a well-run small business can be both sustainable and deeply human.

• Format: Hardcover
• Language: English
• ISBN: 0473771195
• ISBN13: 9780473771195
• Release Date: February 2026
• Publisher: Greater Good Press
• Length: 222 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"