How Ideas Spread

Starring: Jonah Berger

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the... This description may be from another edition of this product.

• Format: DVD
• Release Date: January 2014
• Publisher: The Great Courses
• Director: The Great Courses
• Starring: Jonah Berger
• Weight: 0.55 lbs.