How I Sold a Million Copies of My Software...and How You Can, Too!

By Herbert R. Kraft

Every computer programmer -- from the computer science student to the most talented software developer -- dreams of creating a piece of bestselling software. The financial rewards can be prodigious,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1558507248
• ISBN13: 9781558507241
• Release Date: January 1997
• Publisher: Adams Media Corp
• Length: 237 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.8" x 0.8" x 8.0"

Customer Reviews

read insider info

Finally, a book that gives *real* info about the software publishing business. Even professionals will benefit from reading this one.

Software industry secrets candidly revealed. Excellent ref!

Author Herbert Kraft candidly reveals all the insider tips you need for launching a software product. He tells you what failed and what worked for him. I started working on a software project that I feel sure will sell to the commercial market, thanks to his advice in the book. My favorite part: which kinds of software titles sell and which don't. Don't launch your software without this book. Well worth the price of the book. Mine is full of post-its to mark all the great stuff!

What you need to know to be pro

Not so much of "How I did it", but more of "How you can do it", which is actually more important. Aimed at selling your software in the mass market, gives lessons and ideas for selling through publishers and superstores, but not much about selling direct, especially on the web, maybe next printing revision. Lots of good ideas, and if you haven't started on your software idea yet, this book will make you want to start.Very easy reading, and thin too! Good for the midnight programmer / day tripper.

Great primer for the rookie and veteran software marketer

Great primer for the rookie and veteran software marketer. Well organized, real world scenarios, debunks industry jargon. A must for any prospective software entrepreneurs.