Frank's dad Hank has some pretty outdated views and is always saying, man up, and, don't cry like a girl.
In fact Hank tells his son that crying is not something men do at all.
But Frank can see his dad is hurting after a park mishap, and following the advice of his good friend Florence, tells him "Let it out, have a cry, don't keep it inside, It will help you feel better, you'll see."
From the award-winning team behind 'She's Not Good for a Girl, She's Just Good ' and 'The Queen Engineer' comes the third beautifully illustrated rhyming story, that teaches children it's ok to feel sad, and tackles the outdated views that toxic masculinity place on society.