How Customers Buy...& Why They Don't: Mapping and Managing the Buying Journey DNA

By Martyn R. Lewis

In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy...And Why They Don't offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.

• Format: Hardcover
• Language: English
• ISBN: 1635765145
• ISBN13: 9781635765144
• Release Date: August 2018
• Publisher: Radius Book Group
• Length: 352 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.2" x 6.2" x 9.1"