How Creating Customer Value Makes You a Great Executive

By Gautam Mahajan

Book Overview

Customer value is an overused and mis-understood term. Chris Ross said, There's a strong argument for changing the term 'marketing' and renaming it 'value creation'. Companies fail to create value as... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1631579886
• ISBN13: 9781631579882
• Release Date: October 2017
• Publisher: Business Expert Press
• Length: 156 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"