How Consumer Culture Controls Our Kids: Cashing in on Conformity

by Jennifer Hill

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves.

In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children--from the evolution of childhood play to a child's self-perception as a consumer to the consequences...

• Format: Hardcover
• Language: English
• ISBN: 1440834822
• ISBN13: 9781440834820
• Release Date: November 2015
• Publisher: Praeger
• Length: 288 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.1" x 9.4"