How can luxury be reinforced by social media?

By Somayeh Keshvari Kanzagh

By studying luxury and social media, and analyzing the presence of luxury on Instagram, we sought to discover how luxury could present itself on social media while retaining its constructive elements such as art, the magic of dreams, rarity, refinement, creativity, craftsmanship, and history. Luxury brands are now convinced that social media is their new global showcase. The luxury industry hesitated for a long time before presenting itself on social media, but it has finally come to the conclusion that it must use social media to attract customers. There is no longer a war between luxury brands and new communication technologies. This can be seen in the luxury industry's major efforts to invest in the digital world. Its presence is intended to be seen by customers and to exchange information around the world at a specific time.

• Format: Paperback
• Language: English
• ISBN: 6209574467
• ISBN13: 9786209574467
• Release Date: January 2026
• Publisher: Our Knowledge Publishing
• Length: 84 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"