How can branding turn a brand into a cultural object?

By Chloé Roumy

Because we are social beings and creatures of culture, we evolve in a world that influences us and gives us points of reference. This book focuses specifically on our interactions with brands, which, due to their omnipresence, play a major role in our daily lives. In these pages, I demonstrate how branding draws on culture and, conversely, how culture also feeds into branding.

• Format: Paperback
• Language: English
• ISBN: 6209584918
• ISBN13: 9786209584916
• Release Date: January 2026
• Publisher: Our Knowledge Publishing
• Length: 52 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"