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Paperback How big advertisers in Blumenau/SC see their agencies Book

ISBN: 6205854937

ISBN13: 9786205854938

How big advertisers in Blumenau/SC see their agencies

This book seeks to identify how large Advertisers view Advertising Agencies in Blumenau/SC. Through a survey conducted with these large Advertisers, guided by a qualitative research script, the interviews aimed to answer some questions concerning the local advertising market, as well as their needs, criteria used to choose the Advertising Agencies, the importance of the awards won by them, the knowledge that the Advertiser has on the working process...

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Format: Paperback

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