When you've no money and down on your luck...Business transformation is a very difficult thing to start, let alone finish. This is an amazing and mainly true story (except for Athena) of how a small business, with a defunct business model and in severe financial difficulty, fought to overcome insurmountable odds and huge obstacles.Not just surviving, transforming. From a small network of reactive failing retail stores, into a cutting edge market leading proactive business to business organisation, which has disrupted the industry.What you'll read will shock you, amaze you and delight you. Hopefully, you'll learn some stuff along the way too....buckle up and enjoy the ride.
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