Housework and Housewives in Modern American Advertising: Married to the Mop

by Jessamyn Neuhaus

Book Overview

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

• Format: Paperback
• Language: English
• ISBN: 1137347236
• ISBN13: 9781137347237
• Release Date: August 2013
• Publisher: Palgrave MacMillan
• Length: 273 Pages
• Weight: 0.81 lbs.
• Dimensions: 1.0" x 5.5" x 8.3"