Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

By Barry Feig

Book Overview

Barry Feig introduces the 16 hot buttons that drive consumer behaviour. The text shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's.

• Format: Paperback
• Language: English
• ISBN: 1593375166
• ISBN13: 9781593375164
• Release Date: January 2006
• Publisher: Adams Media Corp
• Length: 263 Pages
• Weight: 0.70 lbs.
• Dimensions: 7.5" x 0.8" x 5.5"

Customer Reviews

Facing Reality in the Market

I found the book of Barry Feig very realistic and very useful. It invites to use the imagination and to discover enormous unexpected relationships in the market with your product and your brand which ultimately mean market shares and reduced launching costs for many, many reasons. Extremely useful material for making marketing strategy.

A must read for anyone selling anything

Barry Feig was on my radio show [...]. He delivered some wonderful insight. The interview is available until May 15, 2007 on the website. The book is fabulous. I was missing some detailed understanding about emotional selling and understanding what emotions customers buy with. This filled in those blanks plus gave me ideas on how I can use the information to reach more customers and produce more sales. If you are a copywriter, as I am, you will want to use this material for writing better copy. This is a shelf keeper that you want to reach for whenever you need closer understanding as to why prospects or buying a certain way. I look forward to keeping my copy of the book on my shelf for a long time to come. Catherine Franz, Producer and Host, Let's Talk Marketing Radio Show on WEBR in Fairfax, Virginia [...]

A Must Own for Any Marketer

If you're looking for insights into what makes people tick in order to sell something to them, this is worth your consideration as that's what it's all about. Some of the information you may read and say to yourself "I knew that," but there will be just as many "ah-ha!" moments mixed in as well. I believe every marketer should own this book and keep it in their library for future reference.

Hands down the most interesting and useful marketing book I own

Finally...the mechanism of purchasing decisions revealed in a concise, powerful, and immediately useful manner. The book is far underpriced and I bought two..one in my office and one that travels with me. Up there with E-Myth as a modern small business classic. No-brainer, must-read. (no, I don't work for the author)