Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.

by Barry Feig and Joan-Marie Moss

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product...

• Format: Paperback
• Language: English
• ISBN: 1520468261
• ISBN13: 9781520468266
• Release Date: January 2017
• Publisher: Independently Published
• Length: 268 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"