Hospitality Marketing Management

By Robert D. Reid and David C. Bojanic

Book Overview

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing

• Format: Hardcover
• Language: English
• ISBN: 0471476544
• ISBN13: 9780471476542
• Release Date: March 2005
• Publisher: Wiley
• Length: 640 Pages
• Weight: 3.85 lbs.
• Dimensions: 11.0" x 1.2" x 8.8"

Customer Reviews

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The book came on time,in a very very very good condition,it does not look used at all.Thank you so much