Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

Book Overview

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and touris

• Format: Paperback
• Language: English
• ISBN: 1774636247
• ISBN13: 9781774636244
• Release Date: March 2021
• Publisher: Apple Academic Press
• Length: 360 Pages