Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements

By Fielding Montgomery

In Horror Framing and the General Election, Montgomery argues that the horror genre has become a dominant framework in U.S. presidential campaign advertising. Analyses of each presidential election from 2000 through 2020 provides a multitude of implications for this increasing horror.

• Format: Paperback
• Language: English
• ISBN: 1793643237
• ISBN13: 9781793643230
• Release Date: August 2023
• Publisher: Lexington Books
• Length: 240 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"