Hopped Up: How Travel, Trade, and Taste Made Beer a Global Commodity

by Jeffrey M. Pilcher

A lively history of beer and brewing traditions as globally connected commodities created through borrowing and exchange from precapitalist times to the present.

Virtually every country has a bestselling or iconic national beer brand: from Budweiser in the United States and Corona in Mexico, to Tsingtao in China and Heineken in Holland. Yet, with the sole exception of Ireland's Guinness, every label represents the same style:...

• Format: Hardcover
• Language: English
• ISBN: 0197676049
• ISBN13: 9780197676042
• Release Date: September 2024
• Publisher: Oxford University Press, USA
• Length: 336 Pages