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Hardcover Hooked: How to Build Habit-Forming Products Book

ISBN: 1591847788

ISBN13: 9781591847786

Hooked: How to Build Habit-Forming Products

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Format: Hardcover

Condition: Good*

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Book Overview

Revised and Updated, Featuring a New Case Study

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the...

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