Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers

By Kath Pay

Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards.

It's time to put the 'marketing' back into email marketing.

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.

Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to:

- Develop strategies and tactics that will make you a better email marketer

- Craft email messages that your customers will love and act on

- Achieve your goals by using 'Helpful Marketing'

- Apply a scientific method to testing and marketing to reduce waste and learn what works

• Format: Paperback
• Language: English
• ISBN: 1781334919
• ISBN13: 9781781334911
• Release Date: November 2020
• Publisher: Rethink Press
• Length: 296 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"