Holistic Approaches to Brand Culture and Communication Across Industries

The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1522531505
• ISBN13: 9781522531500
• Release Date: December 2017
• Publisher: Business Science Reference
• Length: 325 Pages
• Weight: 1.66 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"