The media keeps the Palestinian dream of a homeland and quest to end the occupation alive. Thus, the media has been a potent weapon in the story of the Palestinian people's struggle for freedom. This thesis examines the Hamas media strategy in three different periods, and in its historical and analytical context. The first period begins with the outbreak of the Palestinian intifada in 1987 and ends in 1993. In this period, Hamas was strictly a secret/underground organisation. The second stage is from 1994 to 2005. This period witnessed the establishment of the Palestinian National Authority in 1994 and the second intifada. The third period begins after the 2006 elections, where Hamas came to the power after its victory in the PLC elections. The thesis uses an empirical investigation, which relies on two qualitative methods: interviews and document
analysis