Hispanic Marketing: The Evolution of the Latino Consumer

Bys: Korzenny, Felipe, Chapa, Sindy, Korzenny, Betty Ann

This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.

• Format: Hardcover
• Language: English
• ISBN: 103213772X
• ISBN13: 9781032137728
• Release Date: December 2024
• Publisher: Routledge
• Length: 478 Pages
• Weight: 1.97 lbs.
• Dimensions: 1.1" x 6.1" x 9.2"