Hispanic Marketing: Connecting with the New Latino Consumer

by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny

Book Overview

Hispanic Marketing: The Power of the New Latino Consumer　focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1856177947
• ISBN13: 9781856177948
• Release Date: August 2011
• Publisher: Routledge
• Length: 386 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"